Zara Realty

Case Study: End-to-End Communication & Marketing Optimization for Zara Realty

Zara Realty, a prominent real estate and property management firm operating across Queens and Long Island, partnered with Mirch Media to streamline communications, improve tenant satisfaction, and modernize marketing operations. The objective was to support their expanding portfolio through a fully integrated digital and operational infrastructure.

The Challenge

Zara Realty faced several key challenges:

They required a partner capable of designing centralized systems, refining marketing strategies, and enabling internal teams to operate more effectively.

Solution Delivered by Mirch Media

Phone Routing System Setup

Implemented a smart, multi-line call routing system with customized flows to ensure efficient handling of all incoming and overflow calls—whether from tenants, prospects, or agents.

Paid Media & Real Estate Campaigns

Planned and executed high-impact advertising campaigns targeting renters and investors in key New York regions, ensuring optimized media buys for maximum ROI.

Media Planning for Properties

Designed and placed strategic digital and print ad campaigns to promote available residential units across targeted metro areas.

Call Center Management & Quality Control

Established robust monitoring and reporting systems to enhance call handling, reduce wait times, track agent productivity, and improve customer interactions.

Tenant Satisfaction Calls

Executed structured satisfaction calls with tenants to collect feedback, resolve issues proactively, and boost service standards.

Email Marketing & Reporting

Deployed segmented email campaigns for tenant updates, promotions, and announcements. Provided ongoing performance analytics for data-driven strategy improvements.

Real Estate Agent Coordination

Streamlined communications with realtors and agencies to efficiently manage leasing inquiries and ensure seamless lead transfers to agents.

Smart Routing & Attribution

Used advanced call tracking integrated with platforms like Google Ads, Facebook, and Instagram to connect offline and online activity, delivering real-time ROI and performance insights.

Results

30% improvement in tenant satisfaction scores
40% reduction in missed calls and wait times
Enhanced full-funnel attribution and campaign effectiveness
Stronger engagement between tenants, agents, and property managers
Increased volume of qualified rental inquiries in competitive markets

Conclusion

Mirch Media’s tailored strategy—combining call center optimization, precision marketing, and smart attribution—transformed Zara Realty’s operational framework. The result: centralized communications, increased efficiency, and an improved tenant experience across their growing property portfolio.