Case Study: Personal Injury Law Marketing Partnership with LM-PM
- 1800-Accident
Challenge
LM-PM faced significant challenges with fragmented systems and underutilized digital assets. Their sales, call leads, and media buys were managed through disconnected platforms, leading to inefficiencies and missed opportunities. The client’s website and social media channels lacked optimization, resulting in low traffic and poor conversion rates. Furthermore, call routing and tracking systems were not centralized, making it difficult to measure campaign performance and optimize marketing spend effectively.
Solution Provided by Mirch Media:
- Mirch Media delivered a comprehensive, all-in-one solution tailored to LM-PM’s unique needs, focusing on digital transformation and multi-channel marketing:
- Website Development: Designed and developed a professional corporate website optimized for lead generation and client engagement.
- CTA Page Creation: Built a clear, compelling Call-To-Action page to boost conversion rates and streamline the client intake process.
- Zoho CRM Implementation & Management: Customized and managed Zoho CRM to centralize sales tracking, lead management, and media buy analytics.
- Toll-Free Routing Optimization: Developed and managed specialized toll-free number routing to ensure calls were correctly directed and tracked.
- Paid Ads Analytics: Monitored and analyzed campaign data to continuously optimize paid ad performance across Google Ads, Facebook, and Instagram.
- Print Marketing Design & Management: Created and managed designs for MTA bus advertisements, targeting New York City and surrounding areas.
- Call Center Management: Supported call center operations with website optimization to drive higher traffic and sales conversions.
- Smartphone Routing Technology: Implemented smartphone routing to track customer interactions from different media channels, improving attribution and ROI measurement.
Results
- Centralized sales and lead tracking through Zoho CRM improved data visibility and streamlined client management.
- Enhanced website and CTA page led to increased traffic and higher conversion rates for legal consultations.
- Optimized call routing and smartphone tracking increased call quality and lead attribution accuracy.
- Integrated print and digital campaigns amplified brand presence across New York City transit systems and online channels.
- The client achieved measurable improvements in ROI across multiple marketing channels, enabling more efficient budget allocation and growth.
Conclusion
Mirch Media’s end-to-end marketing and technology solutions empowered LM-PM to transform their digital presence and operational workflow. By centralizing lead management, optimizing media campaigns, and integrating multi-channel tracking, LM-PM is now equipped to maximize client engagement and business growth in a competitive market.