Case Study: Driving Hyperlocal Lead Generation & Retail Marketing for MetroPCS
- MetroPCS (now Metro by T-Mobile)
MetroPCS, a leading prepaid wireless service provider, partnered with Mirch Media to increase foot traffic, product awareness, and qualified lead generation across its retail locations. The campaign targeted multiple verticals—including insurance, finance, and healthcare—by providing full-spectrum marketing and operational support for regional store operators.
The Challenge
In highly saturated urban markets, MetroPCS stores struggled with:
- Inefficient inventory coordination
- Lack of localized marketing
- Low-performing lead funnels
The goal was to unify offline and digital efforts, align messaging with business objectives, and deliver measurable results at scale.
What Mirch Media Delivered
Inventory Management
- Implemented tools for real-time tracking of devices, accessories, and promotional stock
- Streamlined inventory flow across locations
Local & Offline Marketing
- Crafted hyperlocal marketing strategies tailored to store demographics
- Produced high-impact flyers and print materials with customized messaging
- Designed and executed distribution maps and drop zones in high-foot-traffic areas
Business & Community Engagement
- Fostered partnerships with nearby businesses, schools, and organizations
- Orchestrated community events and in-store activations to boost visibility and conversions
Social Media & Digital Optimization
- Managed and optimized social media presence for regional stores
- Developed action-driven digital campaigns that directed traffic to stores and call centers
Lead Generation & Performance Marketing
- Built multi-industry lead funnels (insurance, mortgage, medical, finance)
- Generated over 1,000,000 qualified leads
- Improved lead-to-close ratios via high-performing CTA campaigns
- Supported CRM and telemarketing workflows for enhanced ROI
Technologies & Specialties Used
- Email Marketing, SEO, Social Media Strategy
- Affiliate Management, Call Center Support
- Mobile App & CRM Integration
- Blockchain & ERC20 Consulting
- VoIP, Local Retail Promotions, Wireless Systems
- Web Development: WordPress, PHP, ASP, C#, Custom Builds
Results
- Over 1 million qualified leads across multiple verticals
- Higher store sales, foot traffic, and event engagement
- Elevated customer interaction via social and hyperlocal campaigns
- Seamless blend of offline and online marketing systems
Conclusion
Mirch Media’s integrated approach transformed MetroPCS retail stores into lead-generation powerhouses. Through strategic marketing, technology integration, and community-centric campaigns, we helped MetroPCS achieve tangible business growth and sustainable customer engagement.