Case Study: End-to-End Communication & Marketing Optimization for Zara Realty
- DIVS Exchange – Blockchain Business Protocol
DIVS.IO is a decentralized cryptocurrency exchange built on the TRON network. The platform aims to offer a fast, secure, and user-friendly experience for trading over 200+ tokens. Beyond simple exchanges, DIVS.IO also integrates affiliate marketing capabilities and DeFi tools to create a versatile and community-driven ecosystem.
The Challenge
DIVS.IO faced several critical challenges:
- Lack of internal development capacity for smart contracts and full-stack architecture
- No dedicated team for community management and support infrastructure
- Absence of a clear marketing strategy, affiliate management system, and user education plan
- Need for a scalable and secure platform that could maintain performance under growing user demand
What Mirch Media Delivered
Technical Development & Infrastructure
- Designed and developed a full-featured decentralized exchange supporting 200+ cryptocurrencies
- Built and integrated TRC-20 token architecture and smart contracts
- Established secure hosting and server infrastructure
- Deployed token management and staking protocols for smooth crypto transactions
Marketing & Growth Strategy
- Provided strategic marketing consultation including brand positioning and platform launch
- Led affiliate program development and partner onboarding, with smart tracking tools
- Executed community-building strategies to grow organic engagement and strengthen token value
- Deployed token management and staking protocols for smooth crypto transactions
Community Management & Support
- Delivered 24/7 moderation and engagement across Telegram and Discord channels
- Handled all customer support channels including live chat, email, and helpdesk systems
- Supported user onboarding and education to increase platform adoption and satisfaction
Marketplace Management
- Launched token utility features within the DIVS marketplace
- Integrated TRON-based services into the exchange ecosystem
- Consulted on roadmap development and long-term ecosystem partnerships
Results
- Successfully launched a scalable, secure decentralized exchange with support for over 200 cryptocurrencies
- Built an engaged and loyal crypto community via continuous support and engagement
- Improved affiliate conversion rates and user retention with streamlined marketing tools
- Enhanced token utility and ecosystem growth through integrated support systems and DeFi features
Conclusion
Mirch Media delivered a full-spectrum solution for DIVS.IO, combining advanced technical development with community engagement and strategic marketing. Our collaboration enabled DIVS.IO to launch as a leading TRON-based exchange while focusing on innovation and scalability. We handled the rest—from infrastructure to support—ensuring long-term platform viability and user trust.